Dax and myself are the founders. We are still around.

Long long ago, in an economy far far away (1997), two people (a newly married couple) worked for a very large online company called "Compuserve". When Compuserve was acquired by the monolithic monopolistic behemouth AOL, many positions in the two companies were duplicated, so about half of them were redundant, therefore expendable. The two folks from Compuserve got downsized so that AOL folks could have their jobs.
"Hmmmm", they thought. Why don't we keep on working the way we always did, but for ourselves instead of a big company?" They scratched their heads a while. "But we want it to be a *nice* place, where people can come to chat and play, make friends and exchange ideas, and not be harassed by people who are hostile."
They put their heads together, and scraped up everything they had, and formed a little Mom & Pop community called "Fool Moon".
The two folks are Dax and me. We called it "Fool Moon" because at the time we were talking about writing a series of fantasy novels with a jester (fool) as the hero, and Fool Moon was one of our planned titles, along with other Foolish titles like "Fool's Errand", "Fool and his Money", "Fool for Love", Fools Rush In", "Fool's Cap", and many more. We may actually still write the series some day... when we have time! But right now, Fool Moon is our 24-hour-a-day job, and I have to say that Dax and I are darn proud of the place.
How do we manage to keep it friendly? Well, in many cases, a soft answer turneth away wrath. When a soft answer won't do, a shotgun usually does the trick.
We are vigilant here in our message boards and in our chat rooms, always trying to dissuade folks from using inappropriate language or making ad hominem attacks. When someone won't listen to a polite request for better behavior, we simply show them the door, and change the locks if necessary.
There are people who thrive on discord and fighting, but they generally are disappointed with the results of their efforts to stir up hatred and dissent here, and they wander off disconsolate, in search of easier pickin's.
Our dreams and hard work, and the help of our wonderful devoted staff, make Fool Moon one of the best places on the internet to visit, and we aim to keep it that way.
Hope that answers your questions!